Content Management System

Content Management System

Content Management System

Empower Non-Technical User to Build E-com Website

Empower Non-Technical User to Build E-com Website

Empower Non-Technical User to Build E-com Website

Project Type

Project Type

Project Type

Collaboration

Collaboration

Collaboration

Strategies

Strategies

Strategies

UI/UX Design

SaaS

UI/UX Design

SaaS

UI/UX Design

SaaS

Tool

Tool

Tool

Figma

Axure

Figma

Axure

Figma

Axure

Date

Date

Date

June 2021

Oct 2023

June 2021

Oct 2023

June 2021

Oct 2023

Context

Context

Context

Business Context

Business Context

Business Context

The company operated multiple e-commerce mobile applications. Every day, the marketing team needed to refresh various content within these apps, ranging from articles to sales promotions.

However, the current process heavily relied on the front-end developers.

Challenge

Challenge

Challenge

Intuitive Interface: Easy for individuals without technical expertise to master.

  • Intuitive Interface: Easy for individuals without technical expertise to master.

  • Feature Prioritization: Given limited resources, prioritize crucial features.

Objectives

Objectives

Objectives

Features

Features

Features

  • Dynamic Components: Tailor for marketing website editing

  • Code-Free Modifications: Empower users to create websites without any coding requirement

  • Intuitive Property Panel: Ensure properties and adjustments are easy to handle

Collaboration

Collaboration

Collaboration

In 2021, I worked in the cross-functional team to design and develop the product from scratch.
In 2023, I refined the product to address user experience issues.

Feature Prioritization

Feature Prioritization

Feature Prioritization

As we had regular two-week sprint, so we needed to prioritize features for development.

As we had regular two-week sprint, so we needed to prioritize features for development.

Interface Showcase

Interface Showcase

Interface Showcase

This section displays the log-in page, site design and management pages, and the eight components.

From 2021 to 2023

From 2021 to 2023

From 2021 to 2023

Reflecting on the design renewal, certain parts significantly improved user experience.

Reflecting on the design renewal, certain parts significantly improved user experience.

Reflecting on the design renewal, certain parts significantly improved user experience.

ICON

ICON

Assist in understanding various adjustable properties

Assist in understanding various adjustable properties

Assist in understanding various adjustable properties

Navigation

Navigation

Divide into ‘Design’ and ‘Interaction’

Divide into ‘Design’ and ‘Interaction’

Divide into ‘Design’ and ‘Interaction’

Preview

Preview

Preview all the uploaded image

Preview all the uploaded image

Preview all the uploaded image

Conclusion

Conclusion

Conclusion

Future Work

Future Work

Future Work

  • Finding the balance between increasing adjustable elements and system complexity.

  • Transitioning from an in-house tool to a commercial offering, with a focus on customization, including typography.

  • Evaluating interactions with other systems, given that some components, like the product component, are influenced by other systems.

  • Finding the balance between increasing adjustable elements and system complexity.

  • Transitioning from an in-house tool to a commercial offering, with a focus on customization, including typography.

  • Evaluating interactions with other systems, given that some components, like the product component, are influenced by other systems.

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Nice to meet you here!

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© 2024 Xuanling Xu

Nice to meet you here!

Let's have a coffee chat about UX, Tech, life, podcasts and cats :)

© 2024 Xuanling Xu

Nice to meet you here!

Let's have a coffee chat about UX, Tech, life, podcasts and cats :)

© 2024 Xuanling Xu